Breakout 2: Measuring Your Campaign Performance with Metrics That Matter
Presented by Adventure Creative/True Media
Sponsored by Coraggio Group
Location: Edina Room
2:15 PM - 3:00 PMTue
When trying to determine the success of an advertising campaign – whether that’s the campaign as a whole, a specific tactic, or a creative execution – it can be tempting to lean on digital stats that are easy and accessible like efficient costs (CPM - cost per 1,000 impressions, or CPC (cost per click) and driving clicks (CTR – click through rate). But what should you really be measuring? How can you continually improve your advertising throughout the duration of your campaign? And what about website metrics – with Universal Analytics finally and officially sunsetting this summer, what should you know about GA4? We’ll dive into these questions and more to give you real advice on how you can think about your measurement strategy now to support your ad campaigns moving forward.