Breakout 2: Behind the Curtain: How the travel industry (and others) spend their digital ad dollars—and what to do about it!
Presented by Madden Media
Sponsored by MediaOne.digital
Location: Bloomington Room
2:15 PM - 3:00 PMTue
Bloomington Room
With more digital media paths available to us than ever before, have you ever wondered how the largest travel, consumer and sports brands are spending their ad dollars? Are Facebook ads truly out of vogue? How has digital media spend changed since the start of the pandemic? Which media channels did Disney invest their ad dollars in? When and where do DMO’s in your region spend their ad dollars? Ever wondered what the most viewed ad creatives in travel look like? Join Madden Media’s Matt Clement for a deep dive answer to these questions and other fascinating insights from the digital media landscape. You’ll learn how digital media trends have changed in the DMO industry along with practical media planning strategies and tactics for taking advantage of those trends in 2023 and beyond.