Telling a Powerful Story - With Data
How can we use data to tell demonstrate community impact and attract revenue? This panel discussion will focus on data – how to collect it and how to use it.
10:45 AM - 11:45 AMFri
How can we use data to tell demonstrate community impact and attract revenue? This panel discussion will focus on data – how to collect it and how to use it. How can data improve audience engagement? What tools exist to make data collection and reporting easy? How do we tell a powerful impact story to funders and advertisers? How do we collate our collective data to best represent our industry? What do we need to be aware of around privacy and data storage? How do we create a culture of impact within our teams? The CBAA’s Head of Strategy and Insights, Heidi Martin will explore these themes in conversation with Tim Rowell (Piano), Uno De Waal (HGX) and Gai Le Roy (IAB Australia).