AI + Atomic Content: Personalized, Omni-channel Content Delivery with Content Hub - Managing Content at Scale
Delivering personalized and relevant customer experiences is key to building strong relationships and driving business growth. This session will explore how the combination of Atomic Content and Artificial Intelligence (AI) can enable organizations to create individualized messaging and customer experiences at scale, revolutionizing customer engagement and satisfaction. We’ll begin with the concept of Atomic Content, which involves breaking down content into modular and reusable components. Attendees will gain insights into the advantages of Atomic Content, including increased efficiency, consistency, and flexibility in content creation and management through Sitecore solutions Content Hub DAM and Content Hub Operations.
Jennifer “JJ” Johnson | Assoc. Director Platform Strategy, Horizontal Digital
Shawna Kenyon | Sr. Director – Search and Content, Horizontal Digital