Disrupting the Amazon Effect | How brands can meet customers in the moment with unified commerce
It’s estimated that brands lose ~$756 billion annually due to poor commerce experiences. Customers are demanding a fully connected, unified commerce experience across every channel and device. Whether DTC, B2B/B2C, franchise or D2D (department-to-department) – poor, disconnected experiences hampered by antiquated commerce engines can put you on the losing team. Join this session and discover a new take on how modern commerce can move your business from transactional interactions to transformational experiences that create lifelong loyalty.
Owen Schott | Director, Commerce Enablement Horizontal Digital
Jake Hookem | VP Commerce, Sitecore