In this candid and inspiring keynote, Ricky Dickson, former CEO of Blue Bell Creameries and author of One Scoop at a Time, shares the inside story of leading a beloved brand through one of the most high-profile food safety crises in recent memory—and what it took to earn back trust, rebuild operations, and re-center food safety culture. Blending personal leadership lessons with real-world reflections, Dickson will discuss how the experience reshaped his view of corporate responsibility, employee engagement, and public accountability. Through transparency and perseverance, his story offers attendees a powerful look at how brands recover, how culture drives safety, and why humility and resilience are critical in today’s food industry.