Join us for a powerful 2.5-hour presentation and workshop with Eugene Shatsman, Managing Partner at National Strategic Group. As a marketing professional, you'll gain insights on optometry and eyewear marketplace demand trends and the strategic response rates needed to succeed. You'll also learn about the major changes happening at Google, new website must-haves, reputation management, and worst-case scenarios and case studies to prepare for. Additionally, you'll discover updated strategic directions for digital assets and tracking, including the data to look at. Eugene will also lead experiments and innovations in recall, retargeting ads, email, and text campaigns, as well as introduce you to the OPDM framework.