Are you maximizing your partnership with industry vendors to drive business growth and profitability? In this informative session we will discuss strategies for optimizing your relationship with industry vendors from a marketing perspective. Our speakers from Alcon will provide insights on best practices for leveraging vendor resources and support to enhance your marketing efforts, increase patient engagement, and drive revenue growth. From co-branded marketing campaigns to product launches and promotions, we'll explore the various ways in which vendors can help you achieve your business objectives. Joining Alcon will be speakers from Vericast who will deep dive into the capibilities of targeted digital marketing.