"In this session, we will explore innovative ways to expand your farm's reach and resilience in today’s landscape. This session will cover several key areas of marketing diversification, offering practical insights and actionable strategies. - Learn how agritourism can create new revenue streams by turning your farm into a destination. - Discover the potential of value-added products and how to effectively market them to maximize profits. - Understand the benefits of Community Supported Agriculture (CSA) and the steps to building a loyal customer base. - Explore the opportunities in farm-to-table partnerships with local restaurants and markets, and how these relationships can enhance your farm’s visibility. - Consider sustainable practices that appeal to eco-conscious consumers. - Delve into digital storytelling techniques to share your farm’s unique story online. Whether you’re looking to start a new venture or optimize your current operations, this session will provide valuable insights to help your farm thrive in diverse markets.