Abstracted from the author�s two DW/BI books, this presentation highlights measuring, cataloging, and reporting desperate data point validity that, when extracted, form the warp and weave of your executive presentations. This presentation includes logical and physical models, example SQL DDL, and visualization of results drawn from a Star Schema. Outlined is a simple methodology to justify, implement and visualize source and actual data lifecycle validity measuring and reporting. Attendees will walk away with a methodology, a finite set of value scales, a logical data model, and sample SQL code for Data Vault and Star Schema Data Mart.