Like at many libraries, the IUPUI University Library Access Services staff are seeing a decrease in usage of the services offered at the library’s Service & Information desk. We have asked ourselves whether this decrease could be due to students’ level of awareness and/or understanding of library services and how these services may benefit them; and what, if anything, would change if the services were more visible, accessible, and targeted. In an effort to increase students’ knowledge and usage of access and information services at our service desk, we designed a ‘Pop-Up’ mobile service desk, inspired by a similar project at a Norwegian academic library, to offer our services at other informal learning spaces across campus. We collected a small but promising assortment of information from students that visited us, and addressed some surprising misconceptions about library services. In our session, we will frame the perpetual conversation we have about students’ needs and aligning our service offerings. We will also describe considerations and decisions we made in order to make our Pop-Up desk project as successful as possible, including our implementation plan, soliciting and engaging collaborators, the marketing strategy, and our data gathering and assessment plan. Join us to share your thoughts and to learn how you can use these practical steps to implement a Pop-Up service desk at your library that students will find “super sick!”