Over the previous seven years, a university library’s Access Services team steadily improved and simplified the loan rules for all patron types and locations within the library organization as well as contributed to improved loan rules for a small consortia. As a result of this effective long term strategy, the library’s loan rules have kept pace with the changing use of library materials by students, staff, faculty, and community members. / The Head of Access & Public Services and Circulation Services Manager applied an annual approach to support the library’s service mission via the evolution of loan rules. The strategy has been multifaceted with a broad overhaul of loan rules that was vetted at the library and campus levels along with year-by-year changes aimed to consolidate and simplify the loan rules across library units. / The strategy has been to simplify and improve loan rules by extending check out times and limits, to revise and eliminate overdue fees and replacement costs, to clear up the recall process and email notifications, along with a challenging tactic to advocate for changes across library departments for more standardized and understandable rules. / The presentation will discuss the timeline of changes and review the multifaceted strategy and tactics involved. Participants will better understand the importance of loan rules keeping pace with evolving patron needs and the service mission of the library, understand that persistence and patience pays off in improving loan rules, and potentially affirm good work already accomplished at many other libraries.