KEYNOTE: Minnesota Mavericks: Responsible ‘desTruption ’ in Tourism
Embark on a visionary exploration with Jennifer Barbee as she discusses the Minnesota maverick's approach to being responsible disruptors in the tourism industry.
1:00 PM - 2:00 PMMon
Breakout Room 102
Speakers
Jennifer Barbee
Co-Founder, Head of Growth + Industry Relations
Destination Innovate
Join us for a transformative keynote at Monday's Leadership Summit that inspires you to be a pioneer in responsible destination marketing disruption. Embark on a visionary exploration with Jennifer Barbee as she discusses the Minnesota maverick's approach to being responsible disruptors in the tourism industry. Learn how this trailblazing movement is reshaping the landscape, challenging conventions and driving positive change. Discover how embracing innovation responsibly can elevate your destination's appeal and contribute to a sustainable, vibrant tourism ecosystem.