For banks, deposit strategy has become a CEO and CFO level priority as margin pressure persists and competition for liquidity intensifies across banks, credit unions, and non bank alternatives. This session focuses on how executive teams are setting clear strategic guardrails around pricing, funding mix, and balance sheet flexibility, rather than reacting tactically to market pressure. Attendees will explore how banks are aligning deposit strategy with broader profitability, growth, and risk objectives, drawing lessons from recent liquidity stress to protect margins while preserving optionality for future strategic moves.