With the digitization of the cockpit interior, we see a lot of new players and a lot of new content coming into the vehicle experience. This evolution brings opportunities as well as challenges and potentially some time bombs. At this year's North American Auto Show Ford announced the 2024 Ford MustangÒ. The Dark Horseä appears to be another Mustang that we will be admiring 50 years from now. The ability for functionality of the content that can be played today will still be expected in the classic vintage years of this car’s life.
This panel will hear how several industry experts view this evolution from their perspective.
A content provider, a UI design software provider and a former OEM & industry leader will be guided by an industry practitioner moderator.