Changing Business Models and IP Rights for Tier 1 Suppliers
Tier 1 suppliers have played a critical role in the deployment of rich, software-based features and services in the modern connected vehicle.
11:15 AM - 12:15 PM
Dearborn Ballroom IV-V
Principal Research Engineer
Global Managing Director Automotive & Industrial
As the industry continues its shift toward the software-defined vehicle, representatives of Tier 1 suppliers share how their business models and approach to software-based intellectual property is shifting to align to the industry's evolution.