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Changing Business Models and IP Rights for Tier 1 Suppliers
Tier 1 suppliers have played a critical role in the deployment of rich, software-based features and services in the modern connected vehicle.
11:15 AM - 12:15 PM
Wed
Dearborn Ballroom - Salons Salon I-II
Business Track
Speakers
Yansong Chen Ph.D.
SVP of Global Technology, Strategy & Marketing
Ricardo, Inc.
Yongbeom Lee
Principal Research Engineer
LG Electronics
Ken Yaguchi
Project Director
DENSO
As the industry continues its shift toward the software-defined vehicle, representatives of Tier 1 suppliers share how their business models and approach to software-based intellectual property is shifting to align to the industry's evolution.