It has never been more important to protect your brand by providing safe and fresh food with effective traceability. Whether you’re enhancing your traceability program or preparing for a blockchain implementation to take traceability to the next level, this session will help you: • Establish the right foundation with unique identifiers for your products and locations • Select the tools and resources you need to implement product traceability • Understand the value of supply chain visibility for operational savings and digital capabilities. GS1 US will be joined by a leading food company, who will share their experiences implementing global data standards to support an effective traceability program.