We all want to build a business that provides the lifestyle we dream of and a return on our
investment. But how much profit does it take to produce the real returns you desire? Do you
know? In this session, we’ll develop sales and expense management goals to drive the profits
you need to grow your business and achieve your dream. We’ll explore the many uses of break-
even analysis as a framework for making business decisions that will enable you to stick to your
plan with confidence.
Topics will include:
• What are my long-term profit requirements?
• What sales goals would help me achieve my required profit?
• How many active members will it take to meet that goal?
• How can I increase the average revenue from each member? How would more
revenue per member impact my membership goals?
• What are my opportunities for controlling costs?
• What sales are needed to recover my marketing investments?
Not a numbers person? No problem! You can still discover the power of using financial
information to improve decision-making – and actually, enjoy it!