As the automotive industry undergoes its most profound transformation in over a century, software has moved from a supporting role to the driver’s seat. Matt Jones, Executive Director of Technology Platforms at Ford Motor Company, will share a forward-looking perspective on how software is reshaping the future of mobility. From seamless connectivity that links vehicles to digital ecosystems, to the critical role of software in enabling electrification at scale, to meeting rapidly evolving customer expectations for personalization, convenience, and continuous improvement—this session will explore the opportunities and challenges facing automakers today. Drawing on lessons from Ford’s journey, Matt will outline how the industry must embrace open collaboration, flexible platforms, and new business models to thrive in a software-defined, customer-centric world. The discussion will highlight where automakers, suppliers, and technology partners must come together to deliver safe, sustainable, and delightful experiences for the drivers of tomorrow.