Title:  From Roadside Hazard to Real-Time Awareness: Advancing Digital Safety Alerts Across the Connected Vehicle Ecosystem Short Description:  Every day, preventable crashes occur because drivers are unaware of hazards ahead until it’s too late to respond. This session will explore how next generation digital alerting delivered through connected vehicle data networks — can dramatically improve driver awareness and reaction times.  Description: Every day, preventable crashes occur because drivers are unaware of hazards ahead until it’s too late to respond. This session will explore how next generation digital alerting delivered through connected vehicle data networks — can dramatically improve driver awareness and reaction times. We will share insights from real-world deployments which provide precise, adaptive hazard notifications directly into the vehicle’s infotainment and navigation systems. Attendees will learn how industry-wide adoption of interoperable standards can ensure these life-saving messages are accurate, consistent, and instantly recognized across OEM platforms, fleets, and public safety systems. The discussion will also outline opportunities for COVESA members to collaborate in shaping a robust, reliable, and universally trusted hazard alerting ecosystem.