Where Innovation and Customer Experience Intersect
11:45 AM - 12:25 PMWed
Grande I&II
Business Session Panel Session
Scheduled to Speak
Erin Doyle
Director of Customer Experience and Innovation Consulting
Publicis Sapient
Lucas Kemp
Senior Principal
Publicis Sapient
Cathi Chinn
VP, Innovation & Connected Vehicle Services
Verra Mobility
In this session, we will explore how innovation and customer experience intersect in the evolving landscape of connected vehicles - prioritizing the customer experience amidst connectivity and enabling deeper insights into the customer journey. The Panel will also explore integrating deep customer insight with AI-powered design to increase the likelihood of commercial success. Finally, the panel will explore in-vehicle approaches to capture behavioral data, enable context-aware personalization, facilitate privacy-preserving data sharing, and power predictive consumer insights.