The Software Defined Vehicle (SDV) has transitioned from a theoretical concept to a practical reality. Original Equipment Manufacturers (OEMs), Tier 1 suppliers, software developers, and engineering service providers are now collaborating to develop next-generation, software-centric architectures. These innovative systems are designed to deliver a new era of hyper-personalized consumer experiences.   To succeed in this transition, organizations must prioritize software commercialization. Key strategies include forging new partnerships, enhancing product development, standardizing data models, developing scalable solutions, and creating innovative revenue streams. This panel will explore the challenges and collaborative opportunities across the supply chain as the industry shifts away from traditional commodity-based models