The Digital Factory for Software-Defined Vehicles offers a next-generation operating model that enables automotive OEMs to rapidly design, develop, and manage digital products and services using AI-driven, modern software practices. By prioritizing accelerated time-to-market and customer-centric innovation, the Digital Factory helps OEMs effectively address the challenges of building, testing, and launching advanced, software-powered vehicle features. In addition to technical excellence, this offering supports OEMs in building the organizational foundation required for sustainable growth in the era of software-defined vehicles. This includes establishing agile digital operating models, upskilling talent, and creating a culture of continuous improvement. The Digital Factory directly tackles critical obstacles—such as digital skills gaps, slow innovation cycles, and complexity in delivering profitable, high-value digital experiences—enabling OEMs to achieve immediate business impact and drive long-term transformation.