What is the Future of Voice AI for Automakers?
12:00 PM - 12:25 PMThu
Grande I&II
Business Session Presentation
Scheduled to Speak
Evgeny Klochikhin
CEO/Founder
Sheeva.ai
Voice AI represents a paradigm shift in automotive human-machine interfaces, evolving from basic command recognition to sophisticated, contextually-aware digital assistants capable of managing vehicle functions, navigation, entertainment, and now commerce. This panel discussion brings together industry leaders to examine how voice technology is redefining the in-cabin experience, with particular focus on how systems like Mercedes' MBUX, BMW's Intelligent Personal Assistant, and Amazon Alexa Auto integration are creating safer, more intuitive interactions while simultaneously opening new channels for service delivery and monetization. Panelists will explore the technical and design challenges of operating in the acoustically complex vehicle environment and discuss how voice biometrics are enabling personalized experiences and secure authentication for transactions. The strategic implications of voice becoming the primary interface within vehicles extend far beyond convenience, fundamentally altering how brands engage with consumers during transit. Our experts will analyze emerging business models including voice commerce integration, subscription-based premium voice features, and the competitive landscape between automotive OEMs and tech giants for control of the in-vehicle voice ecosystem. The discussion will conclude with forward-looking perspectives on how natural language processing advancements and multimodal interfaces combining voice with visual and haptic elements will further transform the automotive experience, creating new marketing touchpoints and revenue opportunities throughout the customer journey.