This interactive workshop will focus on the recently developed COVESA In-Vehicle Payments (IVP) white paper, which highlights key opportunities, technical challenges, and industry needs related to payment enablement in the automotive industry. Participants will actively discuss the findings and recommendations in the paper, with an emphasis on identifying shared priorities and possible paths toward a common framework. The session will also consider the proposal to strengthen the dedicated COVESA work group, which aims to develop a formal industry standard for in-vehicle payments by uniting OEMs, payment networks, mobility providers, and technology partners to shape the future of automotive commerce through open collaboration.