The automotive industry has long promised that vehicle data would unlock new value in adjacent sectors, from insurance and logistics to smart infrastructure. Yet, scaling from pilot projects to reliable revenue has proven difficult. Many programs stall because data arrives in different formats, is collected in static, proprietary ways, or requires costly processing before it can be used across diverse fleets. As demand grows for data-driven services, the question is shifting from what data to sell to how to build the flexible data foundations needed to deliver it reliably and at scale. Leading this discussion, Sonatus CMO John Heinlein will join leaders from usage-based insurance (MOTER COO and CTO Michael O’Shea), tire intelligence (Michelin CTO - Tire Digital Twin Program Jeremy Vayssettes) and [Sector, Participant TBD] to examine the practical steps required to turn raw signals into trusted commercial metrics.