From Ambition to Action: Unpacking the Transition to Software-Defined Vehicles
2:00 PM - 2:25 PMWed
MOA 12
Business Session Informal Discussion
Scheduled to Speak
John Heinlein
Chief Marketing Officer
Sonatus
Maite Bezerra
Senior Principal Analyst
Wards Intelligence
From evolving electrical and electronic (E/E) architectures and automotive software to changes in development practices, supplier relationships, organizational structures, and business model decisions, the shift toward software-defined vehicles (SDVs) is fundamentally transforming the automotive industry. Naturally, this multifaceted transition that requires a mindset shift is unfolding more slowly than expected. A few years after ambitious strategies and bold promises, the initial buzz around SDVs is now giving way to a pragmatic focus on developing tangible proof points and actionable strategies for real-world implementation. So, where do we stand in the transition toward SDVs? In this session, we will present insights drawn from an industry survey capturing perspectives from automakers and Tier 1 and Tier 2 suppliers. We'll assess the current state of SDV adoption, analyze emerging trends, and then engage in a fireside chat that delves deeper into the data.