Abstract: As software becomes the linchpin of automotive innovation worldwide, Europe faces both the challenge of catching up to fast-moving American and Chinese players and the opportunity to redefine itself as a leader in high-quality, secure, and sustainable mobility solutions. This fireside chat delves into the latest industry trends shaping the shift to software-centric vehicle architectures, discussing how geographic factors drive adoption rates and investment focus. The conversation will highlight Europe’s unique assets—such as its strong engineering heritage, rigorous regulatory environment, and collaborative ecosystem—that can power transformative software development. Attendees will gain insights on how automakers, technology providers, and policymakers are forging new alliances to strengthen Europe’s competitive advantage. Whether you’re an OEM executive, a supplier innovator, or a policy strategist, join us to explore how the region is accelerating its evolution into a global powerhouse for automotive software excellence.