Today's connected vehicles and customer data platforms generate a wealth of data for OEMs that have largely been underutilized. This session explores how unifying connected vehicle data with first-party customer insights fuels innovation and unlocks new revenue and data monetization opportunities. Learn how to build a cohesive data strategy that enables personalized experiences throughout the customer lifecycle and enhanced in-vehicle experiences to optimize the ownership experience. We'll showcase a model for unified customer engagement platforms and data collaborations to unlock new revenue streams and drive profit through personalized customer experiences.