The program will include: Session 1: A discussion of LINA's collective advertising project, let's nut out how this is going to work together with Claire Stuchbery & Adrian O'Hagan. Session 2 Onboarding your site to Broadstreet tools and understanding how it works, what's possible with the online tool and walk away with your set-up done with Kenny Katzgrau & Adam Sessions (both from Broadstreet ads) and Adrian O'Hagan. Session 3 Learn how to sell digital advertising from an expert! Kenny Katzgrau talks through the sales processes he uses at Red Bank Green (local news publisher). Session 4 Explore how to make digital advertising work for your clients, and prove it to them for repeat business with Kenny Katzgrau.