Back by popular demand, this year’s “How I Built This” session takes on a new twist, How I Built This Mess. Join Dr. Jason Lake for a candid, behind-the-scenes conversation with Mick Hall, President of Bard Optical, one of the most well-known high-growth practices in the industry. In this relaxed interview-style session, Mick will share the real story behind Bard’s journey, from early missteps to major milestones, and what it took to build a thriving, multi-location business. Expect plenty of insight, a few laughs, and the kind of unfiltered wisdom that only comes from building something great… the messy way.