Educators: Shane Mullen (Left Bank Books), Lori Rader-Day (author of Death of Us), Jenna Mockler-Gjerde (Oneota Valley Literary Foundation & Dragonfly Books) Explore strategies for successful author events, focusing on social media tactics. Learn to optimize tags, identify sales-driving authors locally and beyond, and build strong, profitable relationships to boost your store’s event success. Boost creative tactics of developing career-long relationships with authors and venue partners.