Moderator: Melissa Howard, Communications and Community Engagement Director at the Milwaukee Public Library Educators: Fawn Siemsen-Fuchs and Evan Szymkowski (Milwaukee Public Library) As the final session of the Heartland Fall Forum, we invite all attendees to join us for a compelling exploration of how the Milwaukee Public Library has transformed its online presence into an engaging, humorous, and creative hub for readers and library patrons through social media videos on TikTok and Instagram. In this session, we’ll begin with a brief video showcase of their social media content, then transition into a moderated discussion featuring the creative team, Fawn Siemsen-Fuchs and Evan Szymkowski. Hosted by the library's own Communications and Community Engagement Director, Melissa Howard. This segment will delve into key elements behind their success, including their clever use of pop culture references, humor, and personality-driven content. Through real-world examples, we’ll explore how the library uses trends and memes to promote reading and connect with a broader audience, all while fostering engagement within an online community. The session will conclude with an open Q&A, providing an opportunity for attendees to ask questions, and share insights. Don't miss this chance to hear how the Milwaukee Public Library has transformed their social media engagement on Instagram and TikTok, while closing out the conference with inspiration!