Educators: Shane Mullen (Left Bank Books), Alyson Turner (Source Booksellers), Ruth Liebmann (Penguin Random House), Wendy Ceballos (HarperCollins), Ginny Wehrli-Hemmeter (Anderson’s Bookshop), Kerry Clemm (Anderson's Bookshop), Sarah Phillips (Scholastic) This retreat is available to staff who work in events and marketing. We begin with booksellers and educators sharing "ideas that work," followed by educational sessions. Participants will then join breakout groups focused on specific topics, concluding by sharing the most valuable insights from each group. Breakout groups and topics include: • Bookstore collaborations • Author events • Author in-conversation partner best practices • Dedicated event coordinator positions • Dedicated marketing departments • Creating short form content like TikTok and Reels • Keeping up with social media • AI uses • Keeping customers interested in events • Book bans Join us for a comprehensive learning experience designed to enhance your events and marketing skills, expand your network, and support your professional growth in the bookstore industry.