Why are we at COVESA investing so much time and resources from so many members? The quick answer is: Because we generate standards for connected car intercommunications. No doubt, but what is the overall purpose of this? In this speech I will dive into the automotive industry environment from standardized technology point of view. What are all the pain-points of stakeholders. And who are all these stakeholders – today and in future? How is this environment transforming, including consumers? These are all important market and business-related questions. But they depend on our every day’s work – the technology. It is this technology, as specified and developed by COVESA, which builds the foundation of a new ecosystem. Our COVESA technology, which becomes accepted and widely adopted in the industry, is the key success factor for a sustainable and extended ecosystem.