Global Market Forces – VUCA world (volatile, uncertain, complex ambiguous) including capital environment, customer expectations, geopolitics, but innovation across the globe a key enabler of growth. Introduction - Brief introduction to Software-Defined Vehicles (SDVs) and key enabling technologies (AI, cloud computing, higher compute clusters) Global Impact of SDVs – benefits for customers, profit pools for industry, changing architecture, global supply chain (software separate from hardware), common standards, global talent needs. Challenges - Technological (Integration, reliability), cybersecurity, data privacy, regulation, etc. Future Outlook - Upcoming innovations in SDVs (cloud computing, AI use cases and AR), importance of improvements in resource allocation/ cost efficiency/ innovation through partnerships, SDVerse (a marketplace for software) as complementary to open-source software efforts (like COVESA).