It’s no secret that vehicle experiences are rapidly evolving. More compute power and the introduction of LLMs is changing the status quo, making it possible to support drivers and passengers with unique and personalized experiences, that will continue to evolve. This enables the potential for new services, interactions, and feature/functionality enhancement during the life of the vehicle. The overall vehicle experience is quickly becoming more about what content, capabilities, functions and flexible interfaces must be enabled to support the use cases of today as well as those yet unknown that will drive future experiences.