Creating opportunities for collaboration around GenAI and connected vehicle data can be challenging. Could leveraging GenAI with VSS could open up a world of opportunities surrounding connected vehicle technologies towards achieve a safer and more intuitive experience for both the drive and passengers? -What is Automotive AI and examples of some automotive based use cases? -What can AI and VSS will bring to Automotive? - What are the major challenges to address leveraging VSS and Automotive AI? - How would this be used to help model vehicle data? - How can COVESA members engage in collaboration together to help drive innovation, common approaches and standardization with this approach? -Modeling vehicle data that supports automation technologies and vehicle experiences