Vehicle-related commerce is gaining significant attention from drivers, OEMs, Tier 1 suppliers, payment companies, and merchants. Development teams from payment technology service providers and merchants are collaborating with OEMs and Tier 1 suppliers to ensure safe and secure transaction experiences for drivers. This session will present a solution blueprint for in-vehicle payments, exploring industry challenges and solutions, particularly around authentication. We will discuss what we can learn from leading platforms and Mobile Wallets in designing targeted solutions for in-vehicle payments. Panelists from automotive, retail, and payment ecosystems will share successful strategies for enabling in-vehicle payments, targeted advertising, discounted offers, points of interest, and other convenience features for connected vehicle occupants.