Join Mark Gerban, Head of Product at Pairpoint and former Mercedes-Benz R&D expert, as he guides you through the captivating history and cutting-edge evolution of the automotive industry. With nearly five years of experience in Mercedes-Benz R&D in Sindelfingen (Stuttgart), Mark offers a unique perspective on the digital transformation driving the industry forward. Discover the pulse of innovation as we delve into: Evolution of the OEM Industry: Examine the evolution of the automobile industry, with a focus on broader factors such as big data, artificial intelligence, and other technical advances shaping the future. Digital Impact on Vehicle Development: Explore the seamless integration of digital products into the automotive sector, shedding light on their profound influence on vehicle development and user behavior. Current State of the Industry: Gain a comprehensive understanding of the present landscape of the automotive industry, including existing challenges and emerging future trends.