In our interconnected world, safeguarding your business against cyber threats is paramount. However, deciphering the intricate language and technical intricacies of cybersecurity can overwhelm non-technical leaders. This presentation aims to demystify cybersecurity by introducing a potent tool: the Cyber Defense Matrix. Key Takeaways: Threat Awareness: Explore various threat categories, from common attacks to advanced risks. Business Impact: Understand how cybersecurity risks translate into tangible outcomes (financial losses, operational disruptions, and reputational harm). Defense Strategies: Learn practical solutions across five critical domains: 1. People: Cultivate a security-aware culture. 2. Process: Implement robust security policies. 3. Technology: Leverage effective security tools. 4. Data: Safeguard sensitive information. 5. Infrastructure: Fortify networks, devices, and applications. Attendees will leave with actionable insights, better equipped to navigate the cybersecurity landscape and protect their businesses effectively.