One of the challenges in the automotive industry is to reduce complexity and interdependencies among the various electronic control units (ECUs) in vehicles. To address this challenge, manufacturers aim to unite applications to unlock new software-enabled functionality and have better control over the software that defines the user experience of their vehicles. Additionally, standard-based approaches for interfaces can improve reuse and create an open platform for innovation. By implementing these strategies, automakers can simplify their vehicles' electronic systems, enhance the user experience, and foster innovation in the industry.