In Vehicle Content, Services & Tech Partnerships / Co-Founder Ford MakeItDriveable Program
Ford Motor Company Europe
Panel Discussion: Services as Software-Enabled Revenues
• Are we at a stage where the right services and experiences to integrate into the vehicle can be determined? What business models allow OEMs to act fastest while adding value?
• How can OEMs bring big tech services to the car while maintaining control over revenues?
• In what ways will software-enabled vehicles increase user engagement with vehicle embedded systems and enable the development of value-added services?
• How do driver assistance safety features interplay with user experience and enable monetizable use cases?