Panel Discussion: Services as Software-Enabled Revenues • Are we at a stage where the right services and experiences to integrate into the vehicle can be determined? What business models allow OEMs to act fastest while adding value? • How can OEMs bring big tech services to the car while maintaining control over revenues? • In what ways will software-enabled vehicles increase user engagement with vehicle embedded systems and enable the development of value-added services? • How do driver assistance safety features interplay with user experience and enable monetizable use cases?