The State of In-Vehicle Payment: Opportunities and Challenges
Introduction to the IVP SIG AMM & Panel Discussion
10:15 AM - 11:15 AMThu
Business Session
Speakers
Jens Kohnen
Managing Director & Chief Go-to-Market
starfish.team
Vamsi Putrevu
Co-founder & President
mavi.io
Todd Thomas
Chief Revenue Officer
Aiden Automotive
John Moon
IVP Special Interest Group Lead
COVESA
In-vehicle payments are emerging as a promising area for auto Original Equipment Manufacturers (OEMs) to enhance their customers' experience and generate new revenue streams. The ability to pay for various goods and services directly from the car, such as fuel, parking, tolls, and food delivery, can significantly improve convenience and safety for drivers and passengers. However, implementing in-vehicle payments requires overcoming technical, regulatory, and security challenges, as well as navigating complex partnerships and business models. This panel brings together startups tackling IVP to discuss the current state of in-vehicle payments with auto OEMs. The panel will explore the following topics: - The current landscape of in-vehicle payments, trends, and use cases. - The technical and security considerations for implementing in-vehicle payments, such as connectivity, authentication, encryption, and data privacy. - The future outlook for in-vehicle payments and challenges they face along with their OEM partners.