The Impact of Google’s Unbundling on In-Vehicle App Experiences
Car makers are universally shifting to in-dash app stores enabled by independent platform providers including Harman (Ignite Store), Forvia (Aptoide App Store), Aiden Auto and others.
Embedded app experiences allow car makers to preserve their independence, shift away from mirrored smartphone solutions, enabler faster deployment of unique app experiences, and provide for OEM and consumer control of data privacy. Mercedes, Volkswagen, and Stellantis are leading the way – but others will follow quickly. The implications for location-centric applications from in-vehicle commerce to automated driving will be reviewed.