Drawing from experiences of proprietary OEM cloud integrations and a VSS standards-based Proof of Concept between Amazon Web Services Fleetwise and Geotab, we intend to illustrate the benefits of leveraging standards for vehicle signal exchanges.  VSS is an excellent start but more is needed for practical, effective use of VSS to address fleet data needs. We will cover challenges and proposed solutions for making OEM cloud data offerings better and start putting VSS to work.