The automotive industry is experiencing a surge in the significance of payments, primarily driven by shifts in consumer behavior, the proliferation of innovative payment technologies, and the emergence of digital services for vehicles. Auto OEMs are currently exploring a broad range of digital services that incorporate payment features, such as subscriptions for vehicle use and features, in-vehicle payments, payment processing, eCommerce for parts and accessories, content and entertainment purchases, as well as fueling and electric vehicle charging. By creating new payment solutions to cater to these opportunities, OEMs can enhance the payment experience for their customers, improve profitability, and even bolster revenue and customer loyalty. This panel will investigate these opportunities and how OEMs can collaborate with financial services partners to provide these solutions.