**Connection Café - Health Literacy-Based Strategies for COVID-19 Communication
Session is limited to 30 registrants to maximize participant experience.
12:30 PM - 1:30 PMWed
Registration Required

Your registration must include one of the required registration options to attend this session. [ Details ]

Speakers
Kim Hassell, MPH
Senior Health Communication Manager
CommunicateHealth, Inc.
Kathleen Walker
Content Strategist
CommunicateHealth, Inc.
Heather Zesiger, PhD, MPH, MCHES
Deputy Director, Campus COVID-19 Vaccination and Mitigation Initiative
American College Health Association
Mikaela Momot, MPH
Health Communication Associate
CommunicateHealth, Inc.
Nikole Baker, MPH
Research Associate
CommunicateHealth, Inc.
During the COVID-19 pandemic, health communicators have faced two unprecedented challenges: communicating about a global health crisis in real time and navigating a rapidly shifting, politically polarized information environment. CommunicateHealth has leveraged our human-centered design process and health literacy best practices to create COVID-19 materials that meet people where they are. In this session, we’ll invite health communicators to discuss their experiences with COVID-19 communication and share lessons learned, using Zoom breakout rooms to facilitate the conversation. We’ll also present case studies of COVID-19 materials for diverse audiences, including college and university communities and people with intellectual and developmental disabilities. Objectives: • Identify common obstacles that health communicators may face in creating COVID-19 content • Identify potential opportunities for improvement in their own COVID-19 communication work • Describe health literacy-based communication strategies they can apply to COVID-19 communication projects