The U.S. cannabis industry is poised for continued growth, with projected sales of $72 billion per year by 2030, according to New Frontier Data. This growth is primarily driven by adult-use cannabis programs, now legal in 21 states. However, the legal cannabis industry presents unique challenges for banks, including complex regulations and demanding operational requirements. This session will help bankers understand the landscape of the legal cannabis industry; opportunities for low-cost deposits, lending, and non-interest income streams; and the cannabis markets in Nevada, Oregon and Washington. Additionally, this session will provide insight into the status of federal cannabis reform and other national trends impacting banks.