Pre-conference intensive: Native Content Workshop
This workshop will cover how to introduce native content as a income stream for local news businesses, with Luke Spano, Managing Director of Avid Collective. Limited places.
10:00 AM - 4:00 PMTue
Registration Required
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Native content, branded content, sponsored content, paid content - what do these things mean for newsrooms and for audiences? This workshop will cover how to introduce native content as a income stream for local news businesses: what is it? How to price it and include it in media kits, how to set editorial boundaries and clear expectations for clients, how to deliver it and how to identify it for readers in a way that maintains trust for your news service. Luke Spano, Managing Director of Avid Collective started his journey into this space as a publisher and now offers native content services to brands across a network of over 140 publishers. Spend the day with Luke exploring whether this income source is right for your newsrooms and if so, workshop how to offer it to businesses in your community.